Traditional Model vs Paris Paradigm / NEGOTIATOR®
In the eyes of Buyers
| Category |
Traditional Model |
Paris Paradigm / NEGOTIATOR® |
| Trusting the system |
- Trust relies heavily on the person and promises
- Compensation tied to price can feel misaligned
|
- Trust is reinforced by structure: pay increases when savings increase
- Alignment is baked into the compensation logic (Inverse Commission™)
|
| Incentive alignment |
- Higher price → higher commission (perceived conflict)
- Speed/closure can become the silent priority
|
- Savings/terms → higher compensation (Commission on the GAP™)
- Motivation is transparent at the closing table
|
| Buyer control over property choice |
- Agent may drive the shortlist (availability + incentives + convenience)
- Buyers can feel ‘steered’ toward closeable options
|
- Buyer can pick any listing and send the link to the NEGOTIATOR®
- Less pressure: the NEGOTIATOR® focuses on negotiation outcomes
|
| Protected from the start (BBA) |
- Sometimes no buyer-exclusive contract until late (or ever)
- Representation boundaries can feel blurry
|
- Buyer Agency Agreement + NEGOTIATOR® agreement is foundational
- Clear duties, scope, and compensation expectations upfront
|
| Finding negatives (leverage) |
- Finding deal-breakers can slow the deal and reduce enthusiasm
- Incentives don’t clearly reward uncovering negatives
|
- Unfavorable issues become negotiation leverage (GAP improvements)
- System rewards diligence and tough negotiation
|
| Price anchoring |
- List price often anchors expectations
- Buyers may struggle to know what is ‘fair’
|
- HEV (Highest Estimated Value) frames a rational ceiling
- NEGOTIATOR® aims to close below HEV when possible
|
| Out-of-pocket anxiety |
- Buyer worries they pay ‘extra’ for representation
- Fees can feel like a sunk cost
|
- Performance framing: paid from savings/credits when achieved
- If no GAP/savings, compensation can drop dramatically (by design)
|
| Transparency of compensation |
- Commission math often feels abstract
- Hard to see how effort changes pay
|
- Compensation ties to an explainable number (GAP)
- Clear why the NEGOTIATOR® pushes for better terms
|
| Lower-cost suggestions |
- Alternatives exist but aren’t systematically rewarded
- May default to ‘standard playbook’ offers
|
- Motivated to propose cost reducers: repairs, credits, concessions
- Buyer sees multiple paths to improve the final deal
|
| Negotiation intensity |
- Negotiation can be ‘good enough’ to close
- Hard for buyer to verify maximum effort
|
- Motive-based proof: more effort can mean more pay
- If room existed, the NEGOTIATOR® benefits from capturing it
|
| Conflict avoidance |
- Dual agency / conflicted situations can appear in some markets
- Buyer may question whose side the rep is on
|
- Designed for clean separation and buyer-side alignment
- NEGOTIATOR® negotiates from the other side of the table
|
| Overall experience |
- One agent does everything (search + show + negotiate + close)
|
- Specialized roles: NAVIGATOR™ (search/tours) + NEGOTIATOR® (negotiation)
- Cleaner expectations and more buyer control
|
In the eyes of Brokers
| Category |
Traditional Model |
Paris Paradigm / NEGOTIATOR® |
| Winning buyer agreements |
- Harder to justify fees when buyers find homes online
- Pitch can feel subjective
|
- Concrete pitch: paid to negotiate down for the buyer
- Easier to win buyer-exclusive agreements consistently
|
| Risk management (conflicts) |
- Perceived incentive conflicts can create complaints
- Dual agency or mixed loyalties can raise issues
|
- Alignment reduces perceived conflicts
- Role separation clarifies duties and expectations
|
| Standardization across the brokerage |
- Wide variance in buyer-agent quality/process
- Hard to enforce consistent negotiation rigor
|
- Certified process + defined expectations
- Operational consistency and coaching structure
|
| Recruiting & retention |
- Top negotiators can feel under-recognized
- Income not tightly linked to skill
|
- Merit-based pay narrative attracts strong negotiators
- Professional track for buyer-side excellence
|
| Training focus |
- Training spreads across lead gen, showings, closing
- Negotiation can be secondary
|
- Negotiation becomes the core craft (specialization)
- Skill ladder: valuation → HEV → GAP → terms
|
| Compatibility with MLS dynamics |
- Standard MLS buyer-agent workflow
|
- Complements MLS dynamics
- Adds buyer-side negotiation layer
|
| Value auditability |
- Compensation simple but not outcome-linked
- Hard to show why buyer ‘got value’
|
- Outcome-linked story (GAP/savings)
- Repeatable story for value delivery
|
| Business model clarity |
- Broker revenue tied to traditional splits/commissions
|
- Programmatic offering
- Straightforward per-agent participation fees (where applicable)
|
| Market messaging |
- Hard to stand out: ‘great service’
- Consumers increasingly skeptical
|
- Differentiator: “paid to negotiate down”
- Message fits modern buyer expectations
|
| Professionalism signal |
- Anyone can claim they negotiate hard
|
- System sets higher standard
- Supports fiduciary narrative
|
| Role clarity for management |
- Buyer agent role can blur into showing/admin
|
- NAVIGATOR™ vs NEGOTIATOR® clarifies accountability
|
| Competitive positioning |
- Competes on brand, inventory access, personalities
|
- Competes on model + measurable outcomes
|
In the eyes of Franchises
| Category |
Traditional Model |
Paris Paradigm / NEGOTIATOR® |
| Brand differentiation |
- Many franchises look similar on the buy side
|
- Clear buyer-first product: Inverse Commission™ + NEGOTIATOR® role
|
| Consistency across offices |
- Experience depends on each office/agent
- Hard to ensure uniform negotiation quality
|
- Standard concepts (HEV, GAP, role split)
- More replicable buyer experience
|
| Training program packaging |
- Training broad and not productized
|
- Specialty certification creates trackable competency
|
| Expansion readiness |
- New markets require heavy customization
|
- Core principles translate well; adapt while keeping the promise
|
| Reputation / consumer trust |
- Industry skepticism affects brand perception
|
- System-based trust message improves confidence
|
| Agent attraction |
- Attracts agents via splits, leads, culture
|
- Attracts negotiation-minded pros; strong identity/community
|
| Operational templates |
- Agents do everything; hard to operationalize excellence
|
- Two-role model creates scalable staffing templates
|
| Consumer messaging at scale |
- Hard to teach every agent the same buyer pitch
|
- Simple pitch scales: ‘If I save you more, I earn more.’
|
| Network effects |
- Limited buyer-side differentiation
|
- Certification signaling enables recognizable network value
|
| Compliance posture |
- Messaging can drift across franchisees
|
- Clear rules + agreements encourage consistent disclosures
|
| Unit economics story |
- Revenue tied to price; weak ‘value delivered’ framing
|
- Outcome-linked framing supports premium positioning
|
| Future-proofing |
- Sensitive to transparency and expectation shifts
|
- Built around transparency + alignment as defaults
|
In the eyes of Agents
| Category |
Traditional Model |
Paris Paradigm / NEGOTIATOR® |
| How you earn |
- Paid as % of price (more spend → more pay)
|
- Paid from negotiated value/savings (GAP)
|
| Professional pride |
- Negotiation skill undervalued in pay structure
|
- Skill is the product; outcomes drive compensation
|
| Client trust |
- Buyers may suspect you want a higher price
|
- Motive is obvious: you’re paid to save them money
|
| Role specialization |
- One agent does search, tours, negotiation, admin
|
- Choose a lane: NAVIGATOR™ and/or NEGOTIATOR®
|
| Negotiation permission |
- Pressure to ‘keep deal alive’ can soften negotiation
|
- Mandate to negotiate hard is built in
|
| Property negatives |
- Highlighting negatives can feel like risking the deal
|
- Negatives become leverage in GAP strategy
|
| Career moat |
- Hard to stand out beyond marketing/hustle
|
- Stand out with measurable outcomes + specialization
|
| Referrals |
- Referrals rely on experience; motive isn’t obvious
|
- Easier story: ‘They got paid by saving me money.’
|
| Earning upside |
- Income correlates more with price-point than skill
|
- Income correlates more with negotiation performance
|
| Showings load |
- Showings can consume the whole week
|
- NEGOTIATOR® can focus on strategy while NAVIGATOR™ handles tours
|
| Broker alignment |
- Broker may focus on volume/velocity
|
- Broker can sell a premium buyer-side product
|
| Ethics becomes easier |
- Ethics relies on personal discipline
|
- Ethics reinforced by incentives + rules
|
In the eyes of the Industry
| Category |
Traditional Model |
Paris Paradigm / NEGOTIATOR® |
| Conflict-of-interest reduction |
- Buyer-side pay can feel misaligned with buyer goals
|
- Buyer-side pay aligns with buyer savings outcomes
|
| Consumer understanding |
- Consumers don’t always understand who is paid and why
|
- Simpler narrative: compensation explained by GAP/outcomes
|
| Professional specialization |
- Generalist model dominates
|
- Distinct buyer-side negotiation profession (NEGOTIATOR®)
|
| Negotiation standards |
- Negotiation quality is inconsistent
|
- System encourages measurable negotiation rigor
|
| Transparency |
- Disclosures vary by market and practice style
|
- Emphasizes documented logic (HEV, GAP, terms)
|
| Buyer engagement |
- Buyers think: ‘I found it online; I don’t need an agent’
|
- Clear reason to want representation: value + alignment
|
| Ecosystem compatibility |
- Existing MLS workflows continue
|
- Designed to complement MLS dynamics
|
| Merit-based rewards |
- Pay correlates more with price than skill
|
- Pay correlates more with negotiation success
|
| Reputation lift |
|
- System-based alignment can improve sentiment
|
| Market evolution readiness |
- Struggles when consumers demand transparency
|
- Built around transparency and alignment by default
|
| Role separation clarity |
- Buy/list roles can confuse consumers
|
- Separate buyer-side functions for clarity
|
| Fiduciary proof |
- Hard to prove maximum effort in negotiation
|
- Motive-based proof: savings should increase compensation
|