How the NEGOTIATOR® Model Can Prevent Steering in Real Estate
In the real estate industry, one of the primary issues at the root of recent litigation is the phenomenon of steering - the practice where some agents or brokers guide buyers toward properties with the highest commission payouts. Steering not only raises ethical concerns but also diminishes buyer autonomy and can skew market competition, limiting options based on agents’ interests rather than buyers’ needs. The Paris Paradigm™, particularly through its innovative NEGOTIATOR® model, addresses this challenge directly. Here, we explore the key factors that differentiate the NEGOTIATOR® model from traditional paradigms and how it is designed to eliminate steering entirely.…
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